Knowing your customer's birthday is one thing, but how do you use that information to deliver a key moment marketing message? Going back to basics, how do you collect that very personal piece of information in the first place?
We can source consumer data to drive a birthday campaign for you; simply select your geography and required age profile. Select a format for your mailing and the frequency and we can manage the complete campaign for you - either postal or email.
In addition, why not sign up for our BirthdayHub system. We'll host an online form and database, which you can link to from your own website (or promote the url independently), for customers to complete their details and join your very own Birthday Club!
We can utilise the data collected online for your ongoing birthday campaign - or we can automate a birthday message to be sent to your customer on and/or around their special day.
Targeted Birthday Campaign
As it's their birthday, it would be rude not to offer your customer a gift! How are you going to deliver that to them and how do you time the campaign effectively?
Our targeted Birthday campaigns remain are our most popular direct mail activity.
We fulfill weekly batches of mailings in different formats; A5 postcards, birthday cards in an overprinted envelopes, "Mag in Bag" style mailings, etc.
Our email campaigns are triggered by the customer's birthday to deliver a message and offer just in time for their celebrations.
Want to know more?
Please complete your details on the right and a member of the team will be in touch.
Click on the images below to have a look at some of our example mail pieces.